Ashapura CRM & Employee Portal Modernization
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Executive Summary
Ashapura Minechem Limited, a global leader in multi-mineral solutions, required modernization of its CRM and Employee Portal database platforms to improve availability, performance, security, and operational efficiency. Legacy database environments and inconsistent configurations resulted in downtime risks, slow application performance, and high manual operational overhead.
AeonX Digital modernized Ashapura’s database layer by standardizing workloads on Amazon Aurora MySQL (Amazon RDS) with Multi-AZ high availability, automated backups, performance optimization, and enterprise-grade security controls. The solution delivered 99.99% availability, 40–60% performance improvement, 70% reduction in manual database operations, and a ~20% reduction in operational database costs, enabling Ashapura to support business-critical applications with confidence and scale.
About the Customer
Ashapura Minechem Limited is a multinational industrial minerals company with over 60 years of industry presence and operations across India and international markets. Supporting more than 2,800 employees and customers across logistics, manufacturing, and global supply chains, Ashapura relies on mission-critical enterprise applications such as CRM and Employee Portals to manage customer engagement, workforce operations, and internal processes.
Customer Challenge
Ashapura’s CRM and Employee Portal databases were operating on legacy and partially modernized database environments that lacked standardized high availability, security, and operational controls. As application usage increased, the databases became a bottleneck for performance, reliability, and scalability.
Business Challenges
Application slowdowns and intermittent outages during peak CRM and HR usage
Downtime risks impacting payroll processing, employee services, and customer operations
High operational effort due to manual database maintenance and backups
Inability to scale databases seamlessly to support new digital initiatives
Technical Challenges
Single-AZ or non-resilient database deployments increasing failure risk
Slow queries caused by missing indexes and default parameter configurations
Lack of centralized monitoring and performance visibility
Inconsistent backup and snapshot management
Hardcoded database credentials and lack of standardized encryption
No disaster recovery mechanism across AWS Regions
Risks and Impact if Not Addressed
If the database modernization initiative was not undertaken, Ashapura faced significant risks:
Business Risks
Loss of employee productivity due to CRM and HR system
downtime
Customer dissatisfaction caused by delayed responses and failed transactions
Increased operational costs from manual interventions and unplanned outages
Reduced ability to support future digital transformation initiatives
Technical Risks
Prolonged outages due to lack of automated failover
Data loss from inconsistent or failed backups
Security and compliance exposure from unencrypted data and credential leakage
Limited auditability and governance across database
operations
Why AWS
Ashapura selected AWS to modernize its database layer due to the maturity, reliability, and operational excellence of AWS managed database services. Amazon Aurora (Amazon RDS) provided built-in Multi-AZ availability, automated backups with Point-in-Time Recovery (PITR), encryption using AWS KMS, and deep integration with AWS monitoring and security services.
AWS enabled Ashapura to eliminate database infrastructure management, reduce operational risk, and adopt a scalable, pay-as-you-go model aligned with business growth and compliance requirements.
Why AeonX Digital
Ashapura chose AeonX Digital for its proven expertise in AWS database modernization and enterprise-scale Amazon RDS and Aurora implementations. AeonX demonstrated strong capabilities in performance tuning, security hardening, disaster recovery design, and governance aligned with AWS best practices.
AeonX provided an end-to-end engagement covering assessment, architecture design, migration, optimization, and post-deployment support. The partner’s AWS credentials and experience delivering production-grade RDS solutions gave Ashapura confidence in a secure and low-risk transformation.
Partner Solution
AeonX Digital implemented a standardized and resilient Amazon Aurora MySQL (Amazon RDS) architecture to support Ashapura’s CRM and Employee Portal workloads.
01
Database Modernization
Migrated legacy and non-resilient databases to Amazon Aurora MySQL Multi-AZ clusters
Eliminated single points of failure using Aurora’s distributed storage architecture
Enabled automatic failover between writer and reader instances
02
Performance Optimization
Enabled Amazon Aurora Performance Insights and Enhanced Monitoring
Identified and optimized slow-running queries through indexing and query tuning
Customized DB parameter groups for OLTP-heavy CRM and HR workloads
Leveraged Aurora reader instances to scale read-heavy operations
03
Security Enhancements
Enforced encryption at rest using AWS Key Management Service (KMS)
Mandated TLS encryption for all database connections
Integrated AWS Secrets Manager to remove hardcoded credentials and enable rotation
Implemented least-privilege access using IAM, security groups, and private subnets
04
Backup, DR, and Governance
Enabled automated backups with Point-in-Time Recovery (PITR)
Implemented cross-region snapshot replication for disaster recovery
Standardized backup retention and lifecycle policies
Centralized monitoring using Amazon CloudWatch and alerts via Amazon SNS
Enabled AWS CloudTrail for full audit logging and compliance evidence
Results and Benefits
The Amazon RDS modernization delivered measurable business and technical outcomes:
Business Outcomes
99.99% database availability using multi-AZ
Aurora architecture
Improved employee productivity through consistent CRM and HR system uptime
Faster support for new digital initiatives and enterprise workloads
~20% reduction in database-related operational costs
Technical Outcomes
40–60% improvement in query performance and latency
70% reduction in manual database administration tasks
100% elimination of hardcoded database credentials
Standardized backups, PITR, and disaster recovery readiness
